Once a lead completes the form and verifies their number, they arrive at the product page, where they see a selection of personalised quotes tailored to their specific requirements. This is a critical conversion stage—users can book a survey for further consultation or even make an instant online purchase, depending on the service.

At this point, personalised automations are triggered, automatically sending the lead their quote via email and SMS. They are then entered into a follow-up series designed to keep them engaged, answer any objections, and encourage them to take action. This ensures no opportunity is missed and significantly increases conversion rates by maintaining contact and nurturing leads through the decision-making process.